Self care while creating my online business

Hello dear coaches,
I recently hired technological and marketing help to expand my yoga business online.
I knew this was going to be a big leap and a confronting process, and I genuinely believe in this choice for multiple, beautiful reasons.
I am very satisfied about the work of the first phase of this creation, which has been finding my audience and how I can be serving them, concepts that are actually exciting to me.
I am now facing the next step of starting to create video content to market and increasing my presence on social media, and now I am struggling with keeping a useful mindset and also I feel like I am not fully understanding the factors that are making me feel hesitant, uncomfortable, and like I want to run away from having to do this.
Somehow I feel that whenever I face a challenge (for example: having a negative reaction towards seeing myself in a video, being unsatisfied with my beginner skills of editing, having to learn how to adjust the lights when I am shooting), I try to tell myself: It is ok to feel challenged and insecure when you do something new! But that somehow doesńt fully land. I often leave from the time I spend working on this project frustrated, sad, overwhelmed and my brain offers the thought that we should quit. Again I try to tell myself that it is ok to feel like this and it will become easier, but I feel I am starting to associate this project with these feelings and I am afraid it is becoming harder to bring myself to do it.
Any help unpacking this appreciated!

 

Answer:

 

Well this is exciting, and it sounds like you’re hitting some road blocks or obstacles that are also challenging. Totally normal. Let’s piece it out.

I wonder what the purpose of telling yourself, ‘It’s okay to feel challenged and insecure when you do something new’ is. What are you trying to create for yourself in those moments?