Working on vs in my business

Hi,
I heard someone talk about this recently: working ‘on’ your business, and working ‘in’ it. That is the things you do to build it on a deeper level, like marketing, finance stuff and longer term seeds… vs doing the actual work or pitching the income generating work.
I have a tendancy to take an all or nothing approach to things and notice that I end up spending too long in the working ‘on’ part of it – instead of pitching and doing the actual income generating work. But I also recognise that both aspects are important.
Could it be as simple as having xx days a week that I work on it and xx days of working in it?
Sometimes I struggle with task switching so get all in deep focus with someone and find it easier to do it one at a time, vs being able to switch it up.
Do you have advice on navigating that balance and making this type of task switching easier for myself? (This is also linked to recently wondering if I have adhd and noticing this as one of the things I find trickier!)
Many thank

Answer:

Any time we are presented with an idea, we get to take it in and choose how it applies to us and if we want to keep it. There are infinite ideas about how to plan your time, run a business, etc.

Run this one through your own filter.

What questions would you want to ask yourself to see if the idea of working on or working in your business is one you want to use?